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The Plugged In Show, Episode 164: What Is Kidulting? Plus, ‘Star Wars: The Bad Batch’ Season 2


Once upon a time, there were kids. And there were adults. And there wasn’t much crossover. You were one or the other. Kids bought toys. Adults bought adult things. Adults did not buy kids things … for themselves, that is.

But times have changed. These days, adults are a huge portion of the toy market. And by that, I mean adults buying toys for themselves, not as gifts for their 13-year-old’s birthday. In fact, there’s even a new term that marketers are using to define this phenomenon: kidulting.

This week on The Plugged In Show, we’ll talk about this trend, its connection with pop culture and how it might be an avenue to deepen your relationship with your kids.

And we’ll also talk about the second season of Star Wars: The Bad Batch on Disney+. Which might be just a bit of unintentional irony, since Star Wars almost singlehandedly ignited the merchandising connection between movies and toys that we take for granted today. (Which is likely another podcast for another time.)

So give this week’s show a listen, then tell us what you think. Are you in touch with your inner “kidult”? Are you watching Star Wars: The Bad Batch? You can share your thoughts on Plugged In’s Facebook and Instagram accounts, or shoot us an email at [email protected].

You can also contact Focus on the Family by phone at 800-A-FAMILY (800-262-3459) if there any family-oriented questions or issues you’d like to talk about. We’d love to hear from you. And be sure to check out the links below related to our conversation this week!

Additional Resources:

Adam R. Holz

After serving as an associate editor at NavPress’ Discipleship Journal and consulting editor for Current Thoughts and Trends, Adam now oversees the editing and publishing of Plugged In’s reviews as the site’s director. He and his wife, Jennifer, have three children. In their free time, the Holzes enjoy playing games, a variety of musical instruments, swimming and … watching movies.