Movie Monday: ‘Brand New Day’ Tops ‘Coyote vs. Acme’

movie monday

Note: I warned you. See if you can spot all the types of spiders referenced in this blog.

Another weekend in the books, another win for Spider-Man: Brand New Day.

Spidey and company lured its competition into its cinematic trap door for the fifth straight weekend, wolfing down another $22 million in estimated North American box-office receipts and jumping to another victory. The latest Spidey film has now drawn a staggering $884.8 million into its orb-it, making it the second highest-grossing movie in cinematic history (domestically speaking, that is). It trails only Star Wars: The Force Awakens.

And it hardly has reason to be crabby about its overseas take, either. Brand New Day has stuffed more than $1.4 billion into its silken sac, boosting its overall tally to more than $2.3 billion worldwide. That funnels it to No. 4 on the all-time global list. And while it’ll take some work for Brand New Day to catch No. 1 Avatar ($2.9 billion) or No. 2 Avengers: Endgame ($2.8 billion) globally, it’s within spitting distance of the third-place film, Avatar: The Way of Water. Brand New Day is less than $2 million behind, in fact.

Yep, Spider-Man has been anything but reclusive this summer. 

Coyote vs. Acme did its best to chase down Brand New Day—but alas, its Acme-brand, rocket-powered, box-office scooter just wasn’t up to the task. Still, Coyote vs. Acme did catch nearly $15.5 million dollars—a pittance for Brand New Day, but a tarantula-sized take for Ketchup Entertainment. It is, in fact, the biggest opening in the distributor’s history. More remarkable: It achieved this mark (and a second-place finish) despite a relatively small marketing budget of $10 million.

Cast out and widowed from its original home at Warner Bros. and bought by Ketchup for $50 million, Coyote vs. Acme has a while before it lands in the black. But it’s not a bad start for this underdog of a film.

The Odyssey continues its own goliath run, racking up another $14.3 million to finish third. Christopher Nolan’s R-rated blockbuster hasn’t been out of the top three since it sailed into Cineplexes in mid-July. During that run, the epic has earned $563.8 million in North America (making it the year’s second highest-grossing movie) and nearly $1.6 billion worldwide. Who needs a Trojan Horse to go a-conquering when you’ve got Matt Damon?

Insidious: Out of the Further crept into fourth place with a $10.1 million weekend, stateside. That pushes its two-week total to $43.6 million.

The Dog Stars had a ruff go of it. Despite being directed by Ridley Scott and having a full-blown studio marketing campaign behind it, this dystopian drama earned just $8 million to debut in fifth place. Meanwhile, the comedy-horror flick Buddy sang and danced and bullied its way to sixth place with a $5.4 million take.

If we dive deeper, we find Finding Emily. This kinda sweet PG-13 romcom had a sour debut, banking just $680,000 for a 16th-place finish. Looks like Finding Emily found the box-office cellar.

Oh, and for those playing the “find the spider” game at home … if you found 13 references, you win a prize. But not really, because Plugged In doesn’t have that kind of money.

Paul Asay

Paul Asay has been part of the Plugged In staff since 2007, watching and reviewing roughly 15 quintillion movies and television shows. He’s written for a number of other publications, too, including Time, The Washington Post and Christianity Today. The author of several books, Paul loves to find spirituality in unexpected places, including popular entertainment, and he loves all things superhero. His vices include James Bond films, Mountain Dew and terrible B-grade movies. He’s married, has two children and a neurotic dog, runs marathons on occasion and hopes to someday own his own tuxedo. Feel free to follow him on Twitter @AsayPaul.

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