Movie Monday: ‘Practical Magic 2’ Materializes at No. 1

movie monday

The box-office run of Spider-Man: Brand New Day couldn’t last forever—even if it felt like it could.

After six weeks perched at the pinnacle of the box-office standings, Brand New Day found itself in second place behind Practical Magic 2. The sorcerous sequel earned an estimated $30 million in North America this weekend, landing atop the standings with a wave of a wand. Add in another $16 million from overseas markets, and PM2 conjured up a tidy $46 million.

Still, the win was less than magical. Despite reuniting Oscar winners Sandra Bullock and Nicole Kidman, and being powered by the nostalgia of its 1998 forbear, Practical Magic, the  spellcasting follow-up fell well short of initial box-office prognostications. (Deadline Hollywood suggested the film would likely earn $40 million stateside during its opening frame.)  

Spider-Man: Brand New Day indeed showed some signs of vulnerability this weekend. Sony’s superhero flick collected a mere $8.4 million in North America. But as a consolation prize, Brand New Day has come within a spider’s thread distance of Star Wars: Episode VII—The Force Awakens on the box office’s all-time list. With $935.2 million, Brand New Day is now just $1.5 million behind The Force Awakens and its $936.7 million. Oh, and Brand New Day has collected nearly $2.5 billion worldwide.

And speaking of giant, Cyclops-sized money makers, The Odyssey spent its 9th consecutive weekend in the top three. It earned $7.4 million to push its own titanic take to $600.5 million. Overall, Christopher Nolan’s little film has now earned $1.7 billion around the globe.

The newcomer Runner took fourth place with about $6.4 million. Meanwhile, Coyote vs. Acme—the only real strong option for family viewing at the theaters this weekend—finished fifth with $4.1 million. Coyote and company have now earned $45.6 million stateside and $65 million worldwide. Given that Ketchup Entertainment bought that flick from Warner Bros. for $50 million and spent $10 million on advertising and whatnot, Ketchup has now seemingly passed its break-even point.

All arrows point downward for The Uprising, which earned less than $3.3 million for ninth place.

Paul Asay

Paul Asay has been part of the Plugged In staff since 2007, watching and reviewing roughly 15 quintillion movies and television shows. He’s written for a number of other publications, too, including Time, The Washington Post and Christianity Today. The author of several books, Paul loves to find spirituality in unexpected places, including popular entertainment, and he loves all things superhero. His vices include James Bond films, Mountain Dew and terrible B-grade movies. He’s married, has two children and a neurotic dog, runs marathons on occasion and hopes to someday own his own tuxedo. Feel free to follow him on Twitter @AsayPaul.

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