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TV Series Review

Stuff. We love it.

Well, perhaps not all of us love stuff. If you make dinner rolls from self-ground wheat and bake them in a river-rock oven heated with dried cow patties, you clearly do not love stuff as much as the rest of us, and I sincerely apologize for my overgeneralization. (But you really should return whatever computerized device you're reading this on to its rightful owner immediately.)

As for the rest of us, we love our smartphones, our Hula-Hoops, our self-wringing mops, our bottles of fresh-squeezed water, our curiously strong mints. And where do we buy this stuff? Well, Amazon, sure. But before that, where did we buy it? At massive multipurpose stores. Walmart. Kmart. Some other marts that I just can't remember anymore.

Or, perhaps, if we're fictional stuff-lovers on an NBC sitcom, we might go to the Cloud 9 superstore.

Attention, Shoppers!

Alas, our love of even fictional stuff takes a fictional toll on Cloud 9's fictional employees. Jonah, now a four-year vet of the store's superflupendous aisles, is still helping us fulfill our petty daily wishes while still holding on to his sanity—easier said than done in the go-go world of this biggest of big-box stores.

But he does have Amy, a fellow Cloud 9 vet, to help him. She looks at the store with a more jaundiced eye than her coworker-slash-boyfriend. She's no Cloud 9 acolyte—unlike, of course, Glenn, the store's cheerful (if cult-minded) manager; Dina, Glenn's no-nonsense second-in-command; or Mateo, a gay man who also serves as Cloud 9's resident apple polisher.

These sale-minded souls and others have become a strange, dysfunctional family of sorts. Albeit a family that always wears matching blue vests.

Cleanup on Cloud 9

Superstore is NBC's attempt to bring The Office into the world of Walmart. And like its sitcom workplace ancestors, its blue-vest language sometimes wanders into foul territory. A few rude jokes are told at shoppers' expense. We see an occasional child deciding to defecate in the aisleway (on a kiddie potty). Sex is becoming more and more of the store's consumerist landscape, and its humor can sometimes stray into topical or political territory, too, in both thoughtful and not-so-thoughtful ways. Still, there seems to be a real effort to shoehorn Superstore into a display bin that a family might enjoy browsing through together.

Granted, what our culture considers appropriate for the whole family has changed about as much as the price of milk. So anytime you walk into this Superstore you may walk out with something you neither wanted nor needed. Some episodes seem to mock Glenn's proud-and-out-there faith. And while individual episodes may want to make a point or two, you're not going to find many obvious morals mopping up the floors at night.

Yes, we love our stuff. And Superstore, like Cloud 9 itself, is full of it. Some of it is fun. An occasional item might even be worthwhile. But there's a whole lotta stuff here that's just … stuff. So it might be worthwhile to ask yourself whether you really need the extra clutter.

Positive Elements

Spiritual Content

Sexual Content

Violent Content

Crude or Profane Language

Drug and Alcohol Content

Other Negative Elements


Pro-social Content

Objectionable Content

Summary Advisory

Plot Summary

Christian Beliefs

Other Belief Systems

Authority Roles



Discussion Topics

Additional Comments/Notes

Episode Reviews

Dec. 6, 2018: "Manager's Conference"
Superstore - Nov. 30, 2015 "Shots and Salsa"



Readability Age Range





America Ferrera as Amy; Ben Feldman as Jonah; Lauren Ash as Dina; Mark McKinney as Glenn; Colton Dunn as Garrett; Nico Santos as Mateo; Nichole Bloom as Cheyenne; Jon Miyahara as Brett; Danny Gura as Elias; Selisha Shertick as Sarah; Kaliko Kauahi as Sandra; Linda Porter as Myrtle; Jon Barinholtz as Marcus






Record Label




On Video

Year Published



Paul Asay

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