Calling all Beliebers. Justin Bieber is back with a new single for 2020.
I mean, he hasn’t really gone anywhere: We’ve still seen and heard from him plenty. He’s dropped a few collaborative tracks, turned 25 and married model Hailey Baldwin (Bieber). But it has been nearly five years since the release of his fourth studio album, Purpose.
Now, Bieber is beginning the New Year with a TikTok worthy tune, “Yummy.” Laced with R&B and pop influences, this single focuses on Justin’s cash flow, his love for his wife and some graphic references to what happens in the bedroom.
Although Bieber never comes out and says his wife’s name directly, it’s easy to see that this song is directed toward his bride. It’s a sweet sentiment, yes, but one that’s laced with plenty of sexual innuendo.
Bieber begins by complimenting his wife (“Bona fide stallion”) and telling her that she’s the only woman for him (“Ain’t on the side, you’re number one”). He’s ready to share his life with her, no matter the cost (“Fifty-fifty, love the way you split it/Hundred racks, help me spend it, babe”).
And while that’s all positive, Bieber doesn’t just stop there. Instead, he lets listeners in on some private details best kept behind closed bedroom doors (“say the word/…Any night, any day/… rollin’ eyes back in my head, make my toes curl”), making it quite clear that she has what he needs (“Yeah, every time I come around, you get it done”).
It’s all very…intimate?
But the music video is not. In fact, if you’re looking for a video to line up with the meaning of a song, don’t look here (which I suppose is a good thing in this case).
What you’ll find instead is a video—one that has already hit 12 million views—featuring Bieber being goofy, sporting a pink hoodie and pink hair as he dines at a fancy restaurant with all sorts of people. There are a few short skirts, some cleavage, a little wine and choreographed dancing on tables. But compared to the song, the video feels surprisingly tame.
Kristin Smith joined the Plugged In team in 2017. Formerly a Spanish and English teacher, Kristin loves reading literature and eating authentic Mexican tacos. She and her husband, Eddy, love raising their children Judah and Selah. Kristin also has a deep affection for coffee, music, her dog (Cali) and cat (Aslan).