Justin Bieber is ramping up his marketing skills, doling out one track at a time for his upcoming fifth studio album, Changes. His latest song? “Intentions,” featuring Quavo from the well-known group Migos.
This track focuses on Justin declaring his love and commitment to his wife, Hailey, even as Quavo does the same for his girlfriend. It’s a sweet declaration from two men choosing to honor the women in their lives with their actions.
Justin opens by telling his wife, Hailey, that she is everything he’s ever wanted (“Picture perfect, you don’t need no filter/Gorgeous, make ’em drop dead, you a killer/… Heart full of equity, you’re an asset” ) and he intends to show her just how much she means to him (“Shower you with all my attention/ … Make sure that you don’t need no mentions”).
Similarly, Justin tells Hailey that her parents raised her well (“Shout-out to your mom and dad for makin’ you/Standin’ ovation, they did a great job raisin’ you”) and that she inspires him on multiple levels (“When I create, you’re my muse/ … Can’t nobody throw shade on your name in these streets/Triple threat, you’re a boss, you a bae, you a beast”).
Quavo seconds Justin, telling his own girlfriend what he loves about her (“No cap, no pretendin’/You don’t need so mentions”), while adding that he fully intends to marry her (“Attention, we need commitment/Both gotta admit it/ … I’ma find me a ring and pray it’s perfect fitted”).
I always appreciate it when a song’s video avoids negative content and promotes an amazing cause while inspiring hope. And Justin and Quavo’s video for “Intentions” accomplishes all of the above.
The video opens like a documentary and focuses on various women and their stories, all from Los Angeles’ Alexandria House, a transitional residence. It addresses the hardships that the women have had to endure and how they’ve risen above their desperate circumstances with a desire to bring positive change within their communities.
It’s powerful and beautiful. And it gives the song a second meaning. Not only are Justin and Quavo singing to the women that they love, but they’re also honoring other women who have intentions to bring about much needed change.
Kristin Smith joined the Plugged In team in 2017. Formerly a Spanish and English teacher, Kristin loves reading literature and eating authentic Mexican tacos. She and her husband, Eddy, love raising their children Judah and Selah. Kristin also has a deep affection for coffee, music, her dog (Cali) and cat (Aslan).