No Limit


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Kristin Smith

Album Review

Gerald Earl Gillum—better known as G-Eazy—lives the life of someone who is both Beautiful & Damned. Or so he suggests on his album of the same name.

G-Eazy is a California native whose rapping and producing efforts have propelled him to his genre’s upper echelons. And his hit single “No Limit” is currently closing in on the top of the charts.

Featuring guest contributors A$AP Rocky and Cardi B, the song strives to communicate what it means to live limitlessly. But while that might sound philosophically intriguing, “living without limits” ironically requires conforming to rap’s predictable embrace of sexual objectification and the dehumanization of women.

Degradation on Parade

“No Limit” is not a song that trades in nuance. Nope. Not even a little bit. The basic premise for the song? An oft-repeated allusion to prostitution in the chorus: “Aye, yeah, f— with me and get some money.” That foul line is repeated 16 times. But as harsh as that lyric is, we’re just getting started chronicling the nasty content here.

A$AP Rocky says that hooking up with a woman more than once indicates his increasing interest in, perhaps, something more than just sex: “If I hit it one time, I’ma pipe her/If I hit it two times, then I like her.” And if he makes it to tryst No. 3 (described with yet another f-word), “I’ma wife her.”

If that isn’t degrading enough, Cardi B rephrases this song’s chorus, and she’s seemingly just fine with the idea of being paid for sex. Crude allusions to oral sex and both the male and female anatomy turn up as well. G-Eazy raps, “Man, this year, I had three hundred one night stands.” Elsewhere, he brags that he’s “always lit, never sober” and “always poppin’.”

All the Same

The video matches the song’s obscene references with explicit images. We see Cardi B writhing naked (but strategically covered) in a pile of cash. Female dancers clad only in thongs and skimpy bikini tops twerk continually, at times caressing each other as G-Eazy and his posse (including French Montana, Juicy J and Belly) ogle and objectify them as if they were in a strip club. The video essentially treats women as nameless, faceless bodies (indeed, their rears are often aimed at the camera lens) whose sole purpose is providing sexual pleasure for the men who use them.

G-Eazy’s “No Limit” may be near the top of the charts, but it does not spare listeners (or viewers) from the themes of reckless living, sexual exploitation and the degradation of women—all of which are overtly prevalent in both the song and video.

Kristin Smith

Kristin Smith joined the Plugged In team in 2017. Formerly a Spanish and English teacher, Kristin loves reading literature and eating authentic Mexican tacos. She and her husband, Eddy, love raising their children Judah and Selah. Kristin also has a deep affection for coffee, music, her dog (Cali) and cat (Aslan).

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