Butter

BTS Boy Band in Butter Music Video

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Reviewer

Kristin Smith

Album Review

The enormously popular South Korean boy band, BTS has just released it’s latest summer single, “Butter.” This pop-infused, English-language track focuses on an attractive guy who plans to woo a girl the way she deserves … or so he says.

POSITIVE CONTENT

The singer here wants to show their crush that he understands that action is important as “talk is cheap.”

CONTENT CONCERNS

Usually songs like these are sung from the perspective of a guy or girl who’s totally infatuated with the object his his or her affection. Not here. Instead, we get some mild arrogance as the singer recognizes his crush is completely infatuated with him (“Cool shade stunner/Yeah, I owe it all to my mother/Hot like summer/Yeah, I’m makin’ you sweat like that/ … Don’t need no Usher/To remind me you got it bad”).

TRACK SUMMARY

If you’re looking for a track with deep, meaningful lyrics, this isn’t it. But if you’re looking for a track that broke its previous record for most YouTube views in 24-hours, you’ve found it. “Butter” is a summer earworm, the kind you’ll likely be hearing from now until the days get shorter again. Overall, we’re in typical boy-band territory here: mostly innocuous, though not without some minor issues to take note of.

Kristin Smith

Kristin Smith joined the Plugged In team in 2017. Formerly a Spanish and English teacher, Kristin loves reading literature and eating authentic Mexican tacos. She and her husband, Eddy, love raising their children Judah and Selah. Kristin also has a deep affection for coffee, music, her dog (Cali) and cat (Aslan).

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