The Mess That Wouldn’t Stick

Hey gang. You know I like to bring you notice of new, and sometimes quirky, products from time to time. And sometimes, even if they don’t have a direct Plugged In media-consumption angle, I can’t help waving them in your face. Well, I’ve got a doozy for you today.

It’s called “NeverWet.” After we spotted the stuff, one of our young dad editors suggested that he’d like to buy it by the crate and coat the interior of his house with it.

What is NeverWet, you ask? It’s a revolutionary super hydrophobic system … OK, a two-spray clear coat that bonds on a molecular level with whatever thingamajig you’re spraying and makes it, well, perfectly waterproof and spill impervious. Seriously. Take a look.

[View:http://youtu.be/DZrjXSsfxMQ]

When I got to the first white shoe and chocolate sauce scene, my inner child was already grinning and concocting all manner of fun experiments and calamitous pranks I could do with the stuff.

Just in case you’re thinking, “Yeah, right. Just more CGI tomfoolery,” I can assure you it’s real. In fact, the ever-faithful Internet says the $20 whiz-bang product is already currently on sale at Home Depot and will soon be available everywhere. Ads say you can spray it on and seal up almost anything—though spraying directly on drooling babies probably would be off limits.

I was thinking, though, that it would be interesting if they could make a similar shielding product that we could dip our brains into. Go with me on this: If they had a filthophobic brain spray we could wade through all the TV, movies and video games we wanted without any of the garbage content sticking. All that bloody carnage, foul language and those randy visuals could just drip right back out, to be collected in a pan on our lap and discarded. Now, that would be science at its best.

(See, you knew there’d be a Plugged In angle there somewhere.)