So I was sitting on my couch yesterday, munching on nachos and sipping a carbonated beverage when I saw Tim Tebow tackle his mother.
It was a clean hit—no flags were thrown, no fines were levied. And it was, I must admit, a clever turn for what at first appeared to be a slick-but-standard advertising spot. The Super Bowl was full of ads featuring screaming chickens and talking babies and underwear-clad men, but only one featured a son taking down his mom (in an extremely respectful and affectionate way, of course).
The Tebow/Focus on the Family spot proved to be controversially uncontroversial. On the way in to work today, I heard one media watcher criticize the ad because he didn’t know what it was even about: The pro-life ad was about as polarizing as a room full of puppies.
For myself, I really liked it: It was light, professional and sincere—and it played even better than I hoped it would, quite frankly.
But then that’s what you’d expect me to say, wouldn’t you? After all, Focus on the Family is, literally, paying me to write this blog. While we here at Plugged In are all about dispensing fair critiques, perhaps my opinion is not completely reliable when it comes to our material.
So … what did you think? Did the Focus/Tebow spot score? Or fumble?
And while you’re at it, tell me what you thought of the other Super Bowl ads, too. What was your favorite? Did anything shock and appall you? I personally didn’t think the ads were quite as funny as they had been in years’ past, but some were pretty effective. This morning I have a sudden urge to eat at Denny’s and wander down to the vending machine for a Snickers.
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