Mike and Josh Greenfield never thought that their passion for food and cooking would turn into a two-million subscriber experience on YouTube. But it has.
In the beginning, Mike just wanted to host a cooking show. So he did it the only way he knew how: using the video platform Vimeo. A few videos later, and YouTube was ready to step in and help promote these brothers along with their own rising platform called The Hungry Channel.
So, Mike and Josh signed on for three seasons of Midnight Munchies, which aimed to capture the eyes of college students with high-quality video production and fun recipes any student could easily whip up.
After those initial seasons, things fizzled out and Mike and Josh took their fans on a new experience by creating their own YouTube channel called The Brothers Green Eats. And although it was successful, after some time both Mike and Josh realized they had different ambitions to pursue. Josh went his own way, while Mike took over and rebranded the channel as Pro Home Cooks.
So what does this channel have to offer? Well, the foundational idea is that those who watch do not need to be world class chefs to walk away with valuable information. In fact, the core promise here is that you can be a “pro” cook in your very own home.
There’s a lot to like on this channel. First, Josh and Mike, on some of their earlier videos, have great chemistry together. It’s great to see a respectful brother dynamic on YouTube. They post videos that viewers and budding chefs of all ages can appreciate and relate to, like living off of $3 a day, making sandwiches and meal prepping (something that the high school athlete in your family might appreciate).
Along the way, we get some nice life lessons, too. Mike goes into detail about the importance of working through change and balancing one’s emotions. He tells viewers that it’s important to be honest, to show up for yourself and to be OK with failure.
Viewers will receive a lot of great tips on how to cook literally everything, while being encouraged to get creative with natural foods. But if you don’t like watching someone cut apart an entire chicken, you might want to steer clear of those kinds of videos.
Profanity occasionally pops up in this channel’s videos. We hear the s-word used twice and “a–” is heard once in the videos we reviewed. And the title of one of those episodes is “Bread Porn,” although there is no dialogue in that particular video that might repeat that suggestive phrase.
In an interview, Mike said of his channel, “What I started to realize was that my true passion lies in home cooking—providing food for my family, my friends, the people around me.”
If you watch, you’ll find out that this channel is in fact full of ways to feed those you love. The only caution here is an occasional profanity, which definitely is something to think about if you’ve got budding young chefs who might otherwise benefit from the encouragement and creativity.
Kristin Smith joined the Plugged In team in 2017. Formerly a Spanish and English teacher, Kristin loves reading literature and eating authentic Mexican tacos. She and her husband, Eddy, love raising their children Judah and Selah. Kristin also has a deep affection for coffee, music, her dog (Cali) and cat (Aslan).