Ads from Old Spice’s “Smell Like a Man” campaign have been among YouTube’s most-seen viral videos this year. And, always on the lookout for new ways to teach prepositions, Sesame Street has come up with “Smell Like a Monster,” brought to us by Grover, a grouchy clam and a cow with potential identity issues. The clip already has more than five million hits on YouTube in just under two weeks.
With perfect comedic timing, Grover tells us, “Anything is possible when you smell like a monster and know the word ‘on.'” Well, while that may or may not be true, Miles Ludwig, Sesame Street‘s vice president and executive producer of digital media says, “Sesame Street has always used spoofs of popular culture to draw in and connect with its audience. We use spoofs and celebrity appearances to draw in the adult, because research shows that a child learns best when co-viewing with an adult. … We thought that a fun, single-shot skit would be an ideal means for us to accomplish this promotion. We also thought that Grover would do a killer impression of Isaiah Mustafa [the human Old Spice guy].”
The clip is so cute it makes me want to smell Old Spice again, just for old time’s sake, even though that scent is permanently carved into my olfactory nerves as something older men wore in the 1970s and ’80s. I’m not sure Mustafa or Grover can fully reverse that—but I’ll enjoy Grover anyway.
And sadly, as Grover points out, we are not monsters.
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