The title track attests to the power of love and encouragement. With a contrite spirit and desire for self-improvement, the artist proclaims, “I’m hanging tough . . . I ain’t givin’ up on life or love” (“Life or Love”). “Three Minute Positive Not Too Country Up-tempo Love Song” is proud to express devotion without resorting to unsavory elements (“There’ll be no drinkin’, no cheatin’, no lyin’, no leavin’ . . . [no] four-letter words/Just me tellin’ her she’s every breath I draw”). “WWW.Memory” invites an ex to reopen lines of communication if she ever has a change of heart. Southern folks and their down-home ways get a wink and a wave on “Where I Come From,” however . . .
One line supports the misguided notion that people can work their way into heaven. Beer is the beverage of choice on “Meat and Potato Man” and “It’s Alright to Be a Redneck” (the latter also endorses chewing tobacco). The singer mentions an affection for Jack Daniels whiskey on “Maybe I Should Stay Here.”
Jackson’s 11th album runs true to form. He starts with a hearty helping of romantic optimism and a side of earthy traditionalism—his meat and potatoes. Heartache songs avoid bitterness and hope for reconciliation. But his pedal-steel feasts can go too far. This time it’s alcohol and chaw that will give listeners lyrical indigestion.