Back in 2016, Philipp Starcke and Felix Glasmeyer teamed up to create a YouTube channel for singers and songwriters around the globe called COLORS.
The concept was simple. Open up a physical location called the Colors Studio to independent artists worldwide and give them a minimalistic space to create music. No flashy videos. No background dancers. Just a colored backdrop and an artist’s vocal performance front and center. Then, promote that recording online via YouTube.
Now, COLORS boasts close to 6 million followers and is responsible for helping plenty of independent musicians reach fame. According to Time magazine, British R&B singer Mahalia credits this platform for her career breakthrough. She calls the YouTube channel the “most important platform” for those who desire to launch their musical careers.
COLORS divides its videos into three categories: Jade, Ruby and Cream. The first features smooth music like R&B, the second allows for more alternative groups and the third is mainly rap and hip-hop.
There are some songs here that contain positive messages. One Australian-based group sings about how they dream of a more united world as they watch those around them become divided by political agendas. Another artist from Nigeria says that he wants to invest the money that he makes from this business and isn’t interested in casual, promiscuous relationships.
Unfortunately, not every song here holds a message for the entire family. More often than not, from the songs I reviewed, artists talk openly about sex, homosexual relationships, drugs, alcohol and the pleasures of money and success.
In addition, there is some pretty foul language found in some videos. The f-word, s-word and n-word are heard a few times. Other profanities are uttered, such as “b–ch,” “p-ssy,” “a–” and “d–n.” Women are referred to as “hoes” multiple times. And, of course, there’s no way of sifting through songs before you listen to them, so you never know what you might get.
If your child enjoys searching the internet for new music, there’s a chance they’ve come across COLORS. If so, they may have heard a few songs that contain positive messages from artists all over the world. But those positive tunes are mixed in with tracks that contain a legion of unwanted content and problematic messages.
Kristin Smith joined the Plugged In team in 2017. Formerly a Spanish and English teacher, Kristin loves reading literature and eating authentic Mexican tacos. She and her husband, Eddy, love raising their children Judah and Selah. Kristin also has a deep affection for coffee, music, her dog (Cali) and cat (Aslan).