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Barbie Launches into Space and Kids’ Imaginations

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It doesn’t take a rocket scientist to tell you that kids are continually influenced by the things that they see, hear, and interact with. And all too often that can amount to some less-than-healthy lessons delivered through shows or games that don’t always have the best welfare of youngsters in mind.

But it just so happens that a group of rocket scientists (or at least scientists that enjoy riding in rockets) recently came up with a cool idea specifically aimed at giving kids something fun and positive to imaginatively interact with.

The European Space Agency linked its spacesuit-clad hands with toymaker Mattel to create an Astronaut Barbie. Then they took this Barbie doll version of real-life female astronaut Samantha Cristoforetti up into zero-gravity to celebrate Space Week, which ran from Oct. 4-10.

As part of the project, the ESA and Mattel are sharing educational resources for kids and parents and even putting together a Ph.D student scholarship program. And, of course, it’s all in the hope that young Barbie lovers will start dreaming of a job in space (or at least science, technology, engineering and mathematics) while they lift off with their new Barbie.

And here you thought Barbie had a tough time with math. Pshaw!

Bob Hoose

After spending more than two decades touring, directing, writing and producing for Christian theater and radio (most recently for Adventures in Odyssey, which he still contributes to), Bob joined the Plugged In staff to help us focus more heavily on video games. He is also one of our primary movie reviewers.