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Music Reviews

MPAA Rating
Album
Global Warming
Genre
Pop, Rap/Hip-Hop, EDM/Electronica/Techno
Performance
Peaked at No. 8.
Record Label
RCA
RELEASED
February 4, 2013
Reviewer
Adam R. Holz
Pitbull

Pitbull

"Feel This Moment"

Have you ever lain awake at night pondering the question, "What would it sound like to sample the catchy keyboard melody from Norwegian one-hit-wonder band a-ha's 1985 No. 1 hit 'Take on Me' and slather it over a 21st-century EDM beat with a Cuban-American guy's singing and rapping layered over the top?"

No?

OK. Me neither.

Nevertheless, the latest track from Armando Christian Pérez, otherwise known as Pitbull, turns that quite specific hypothetical musing into a literal reality. With "Feel This Moment," Pitbull and his long list of co-writers—Nasri Atweh, Chantal Kreviazuk, Adam Messinger, Sir Nolan, DJ Buddha and guest singer Christina Aguilera—have manufactured an electro-pop hit du jour about having enough fame and money to do whatever you want. So much of both, they have in fact, that all they ever really need to do is bask in the glory of well-funded self-sufficiency.

For Pitbull and his "lucky" lady, the moment in question looks at first like a no-holds-barred embrace of the best of everything. "I see the future," he tells us, "but live for the moment/ … Now make dollars, I mean billions, I'm a genius, I mean, brilliance/ … I've lost a lot, learned a lot/But I'm still undefeated like Shula/ … Baby, we can travel the world/And I can give you all you can see/Time is money/Only difference is, I own it/Like a stopwatch, let's stop time and enjoy this moment."

As for Christina Aguilera's contribution in the song's repeated chorus, she's busy reaching for her own brass ring (or golden castle, as the case may be). "One day while the light is glowing," she sings, "I'll be in my castle golden/But until the gates are open/I just wanna feel this moment."

And if Pitbull had stopped time right there, the worst that could be said of him is that he obviously enjoys the perks of privilege a great deal, and he wants to share those pleasures with someone special, someone who shares his love for all things fine and financially endowed.

Shallow. Braggadocios. Unseemly, maybe. And I could write a whole review about what those things mean and what fans are learning from them. But, of course, he doesn't stop there.

"Now baby, we can parlay, or baby, we can par-tay," he rhymes. "She read books, especially about red rooms and tie-ups/I got her hooked, 'cause she seen me in a suit with a red tie tied up."

So what's wrong with reading books, you're asking? Well, it depends on which books you're reading. And which books you're wanting to, shall we say, bring to life. Because those particular literary-minded lyrics are widely being interpreted as a reference to E.L. James' best-selling S&M novel, Fifty Shades of Grey.

A-ha, indeed. I guess now we have a hint as to what kinds of things make up the moments for one Pitbull.

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