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Music Reviews

MPAA Rating
Genre
EDM/Electronica/Techno, Pop
Performance
Peaked at No. 7.
Record Label
Ten Records
RELEASED
February 5, 2013
Reviewer
Adam R. Holz
Icona Pop

Icona Pop

"I Love It"

I've never been to a rave. But if I had, Icona Pop's Top 10 hit "I Love It" is exactly what I imagine the thumping, rhythmic, hypnotic, music sounding like at one of those all-night dance parties. It's pure pop (actually impure, which I'll get to in a moment) marinated in swirling, infectious, synthesizer-saturated sonic juices.

It's also the first big hit from the Swedish duo composed of DJs Caroline Hjelt and Aino Jawo (with help from British guest contributor Charli XCX). And as has been the case with many Swedish pop maestros from both the distant and recent past (from ABBA to Ace of Base, Roxette to Swedish House Mafia), these two women have crafted an earworm of absolutely epic proportions. "I Love It" is the kind of song that burrows its way without permission into your subconscious and quite literally commands your brain to tap your foot along with its robots-gone-wild beat—even hours after you last listened to it.

But that sunny, synthy sound is jarringly disconnected from angry, violent and profane lyrics in which a woman seems to be responding not so well to a breakup:

"I got this feeling on a summer day when you were gone/I crashed my car into the bridge. I watched, I let it burn/I threw your s‑‑‑ into a bag and pushed it down the stairs/I crashed my car into the bridge."

That's followed by a wildly ambivalent chorus: "I don't care/I love it/I don't care."

The second verse clarifies the couple's differences further—again ladling in a dose of profanity to accomplish the task. "You're on a different road, I'm in the Milky Way," we hear. "You want me down to earth, but I am up in space/You're so d‑‑n hard to please, we got to kill this switch/You're from the '70s, but I'm a '90s b‑‑ch."

And … again: "I don't care/I love it."

The video features the Swedish DJ duo laughing and smiling while singing, often along with similarly happy-looking club denizens who are dancing and drinking.

But while they may not care about the problems they face or the problems with this song's breezy, devil-may-care vibe, I can't be quite so carefree and cavalier—no matter how much the infectious beat might tempt me.

In other words, I don't love it.

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