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Music Reviews

MPAA Rating
Album
The E.N.D.
Genre
Pop, Rap/Hip-Hop, EDM/Electronica/Techno
Performance
The first single from the Peas’ fifth album held the No. 1 spot for 12 weeks.
Record Label
Interscope
RELEASED
March 10, 2009
Reviewer
Adam R. Holz
The Black Eyed Peas

The Black Eyed Peas

"Boom Boom Pow"

How popular is the Black Eyed Peas latest chart-topper? This beat-filled bit of pop electronica moved almost 2.4 million downloads in just nine weeks—a feat that took one of the Peas’ last vacuous earworms, "My Humps," almost two years to achieve.

"Boom Boom Pow" seriously gets in your head. That’s probably part of the reason it’s turned into such a big hit. Hear it once, and you’re likely to catch yourself wandering around mumbling "Boom boom boom" under your breath.

If only the rest of the lyrics of this song were that mindlessly innocuous.

As they praise the power of a big beat—"’Cause we got the beat that bounce/We got the beat that pound"—the band also indulges a particular fondness for the s-word. Eight times, in fact, Including three uses of the foul threat, "S‑‑‑in’ on y’all with the boom boom."

Thanks, Peas, but I’ll pass.

We also get one suggestive shout-out to sexual staying power: "I’m a beast when you turn me on/Into the future cybertron/Harder, faster, better, stronger/Sexy ladies extra longer."

As the beat-and-boom-and-beat-and-pow single winds down, we hear the repeated admonition, "Let the beat rock."

Boom boom boom … maybe not.

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