Artist - Craig Mack - - PluggedIn.com

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An above-average rapper blessed with a bit of luck and connections as well as talent, Craig Mack practically made Puff Daddys Bad Boy label with a remix of his 1994 hit Flava in Ya Ear. Based in Brentwood, Long Island, Mack cut his first single while still a teenager, though nothing came of it. He was working as a go-fer for hometown heroes EPMD when he hooked up with Sean Puffy Combs, who offered him a spot on a Mary J. Blige remix in 1992. Impressed, Combs offered him a contract on his Bad Boy label, distributed through Arista. What really sold the LP, however, was a platinum remix of the top single Flava in Ya Ear. Featuring a parade of East Coast talent -- the Notorious B.I.G., Rampage, LL Cool J, and Busta Rhymes -- it ranked as one of the first posse tracks to go overground in a big way; a Top Ten pop hit, and number one on the
ap and dance charts. Mack returned in 1997 (after having severed relations with Combs) with Operation: Get Down, an executive production of longtime East Coast head Eric B. The album didnt even make the Top 40, and Mack struggled for a contract during the rest of the decade. After recording a few white labels, he returned to Bad Boy with an appearance on Combs We Invented the Remix LP (Special Delivery featuring Ghostface Killah and Keith Murray) and announced plans for a new Bad Boy LP.

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