Hanson
By All Music Guide
By All Music Guide
Hanson were certainly reminiscent of an earlier era, namely the early 70s, when teens could rule the top of the charts. Like the Jackson 5, the Cowsills and the mythological Partridge Family, all of the members of Hanson were brothers. Isaac, aged 16 at the time of their debut, played guitar; 13-year-old Taylor sang lead and played keyboards; drummer Zac was 11 years old. As children in Tulsa, they sang around the dinner table, often 50s and 60s rock and R&B standards and gospel songs. Eventually, the group began playing around Tulsa, performing at local festivals, at school, around town. The brothers first attempted to break into the music industry around 1992, when they approached music attorney Christopher Sabec and sang a cappella for him. Impressed with their talents, he became their manager and began shopping them to major labels. Between 1992 and 1995, five labels passed on Hanson. The group decided to release a pair of indie records while waiting. The album Boomerang, which was filled with slick pop, appeared in 1995. Following the release of Boomerang, Hanson began playing their own instruments, which strengthened their writing considerably, as shown on the single MMMBop, which signalled that they were moving towards a fresher, hip-hop and soul-influenced direction. The group signed with Mercury Records on the strength of MMMBop, and they were hooked up with producer Steve Lironi, who helped the band with arrangements. Over the next year, the group worked on their album with a variety of collaborators, including co-writers like Barry Mann & Cynthia Weil, Desmond Child and Mark Hudson; nine of the 13 tracks on the final album featured contributions from professional writers. They also recorded a handful of tracks with the Dust Brothers, who were riding high on the success of Becks Odelay.
Prior to the spring 1997 release of their debut album, Middle of Nowhere, Mercury put the publicity machine in full gear, hiring Tamara Davis (Sonic Youth, Luscious Jackson) to direct the video for MMMBop and courting the press and radio. The efforts worked, as MMMBop debuted at number 13 on the U.S. charts upon its April release, and the album earned positive reviews, both becoming among the biggest hits of the year. Hanson became major teen idols, and as the holidays approached they issued a Christmas LP, Snowed In; in 1998, they reissued their earlier independent recordings as Three Car Garage, and also released a concert album, Live From Albertane.
Following that flurry of activity, Hanson remained largely silent while they worked on the proper follow-up to Middle of Nowhere; in the meantime, thanks in part to Hansons breakout success, teen-pop acts like Britney Spears, the Backstreet Boys, Cristina Aguilera, and N Sync came to dominate the pop landscape. Hanson finally emerged in the spring of 2000 with This Time Around, a more mature, measured record that represented a bid for credibility outside their primarily teenage audience; featuring guest spots from Jonny Lang and Blues Travelers John Popper, the album reflected the new influence of rockers like Matchbox 20. The record didnt make much of an impression on the charts, setting the stage for a departure from their label during the recording of their third album. Following their separation from Island, Hanson set up their own 3CG label and released Underneath in April of 2004. Songwriting collaborations with Matthew Sweet and Gregg Alexander built on the mature sound of This Time Around. With teen pop behind them, the band shifted their audience to something more grass roots and indie pop by completely financing the marketing of Underneath in the U.S. and supporting the release of the album with straight-ahead, no-frills shows at various colleges. Upon release, the album entered the Billboard Independent Chart at #1 and was soon picked up by Cooking Vinyl in the U.K., JVC in Japan, Univision in Mexico, and Sony in Southeast Asia. The success of the album put the group on a whirlwind tour; 25 cities across 13 countries in just over four weeks including a sold-out show at Londons famed Shepherds Bush Empire. While the band was traveling the globe playing to larger and larger crowds, the DVD Underneath Acoustic Live was released featuring a Chicago show from their more up close and personal, 2003 acoustic tour. Their 2004 tour was captured on The Best of Hanson Live and Electric, released in both CD and DVD formats in 2005.
